June 8th, 2021
NEW YORK, New York: Soutien NYC, a company which offers virtual bra fittings and wardrobe consultations, has released its free mobile app, available for download on iOS and Android.
"The retail experience for women can be a painful and exclusive one, especially for women who are dissatisfied with their bodies," says CEO & Founder Lily Flast. "We believe in hierarchy of need and prioritize high-need communities, including breast cancer survivors, transgender women, and women over age 65. Soutien's team is dedicated to supporting individual women on their terms."
After downloading the Soutien app, customers can purchase a virtual service package which includes two 30-minute virtual sessions with an expert fitter, personalized product and style recommendations, and email access to your fitter/stylist between sessions.
Soutien's inaugural partnership is with Euphoria.LGBT, Inc., a technology company serving the transgender community. Euphoria's mobile app, Solace, is a compendium for gender transition that provides information resources to help individuals complete their personal transition goals.
"Euphoria's work is saving lives. They set the standard for mission-driven businesses relentlessly committed to impact. It's both an honor and a privilege to work with their community." says Flast.
Under the partnership, Euphoria has added new messaging and a new goal within Solace that encourages women seeking to buy a bra to visit Soutien's app.
"Oftentimes, women who happen to be transgender miss out on years of experience and support that other women get to have, especially in adolescence," says Euphoria CEO & founder Robbi Katherine Anthony. "That can make something like buying a bra for the first time feel both embarrassing and overwhelming. A service like Soutien can be truly life-changing for someone who may otherwise feel like this goal is beyond her."
Interested parties can visit https://www.soutiennyc.com/ to learn more.
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About Soutien NYC: Soutien NYC is owned & managed by Lily Flast.